Blogs / Case Studies

The Limits of Mass Communication: Lessons for Marketers

The Limits of Mass Communication: Lessons for M...

Dilanur Pekgil

Just think for a minute: how many messages do you receive every day? Banks, restaurants, fast food chains, coffee shops, telecommunication brands, fashion, politics… We are constantly exposed to billions...

The Limits of Mass Communication: Lessons for M...

Dilanur Pekgil

Just think for a minute: how many messages do you receive every day? Banks, restaurants, fast food chains, coffee shops, telecommunication brands, fashion, politics… We are constantly exposed to billions...

Differentiation: The Core Strategy for Sustainable  Marketing Success

Differentiation: The Core Strategy for Sustaina...

Dilanur Pekgil

From Apple to Airbnb, the world’s most successful companies prove that differentiation is the heart of modern marketing. Selling a product is not just about the quality of the material...

Differentiation: The Core Strategy for Sustaina...

Dilanur Pekgil

From Apple to Airbnb, the world’s most successful companies prove that differentiation is the heart of modern marketing. Selling a product is not just about the quality of the material...

Why You’re Reading This Post:  A Journey Through SEO Tactics

Why You’re Reading This Post: A Journey Throug...

Dilanur Pekgil

If you are reading this post right now, it means SEO has done its job. You searched, you clicked, and here you are—proof that SEO works! And that’s exactly what...

Why You’re Reading This Post: A Journey Throug...

Dilanur Pekgil

If you are reading this post right now, it means SEO has done its job. You searched, you clicked, and here you are—proof that SEO works! And that’s exactly what...

Invisible but Powerful: Why Branding Matters

Invisible but Powerful: Why Branding Matters

Dilanur Pekgil

Have you ever thought about how many brands you actually know? Just take a minute to think: beauty, fashion, technology, subscriptions, automotive, hospitality—the list goes on. Every single day, we...

Invisible but Powerful: Why Branding Matters

Dilanur Pekgil

Have you ever thought about how many brands you actually know? Just take a minute to think: beauty, fashion, technology, subscriptions, automotive, hospitality—the list goes on. Every single day, we...

The Spin, The Streak, The Run: Modern Loyalty Strategies in Action

The Spin, The Streak, The Run: Modern Loyalty S...

Dilanur Pekgil

One morning, your phone lights up with a notification: “Don’t forget to spin the Vodafone Wheel today!” Out of curiosity, you open the app, spin, and maybe win extra data...

The Spin, The Streak, The Run: Modern Loyalty S...

Dilanur Pekgil

One morning, your phone lights up with a notification: “Don’t forget to spin the Vodafone Wheel today!” Out of curiosity, you open the app, spin, and maybe win extra data...

The Hidden Formula Behind Viral Videos

The Hidden Formula Behind Viral Videos

Dilanur Pekgil

Have you had any videos go viral? I actually have. Three of my TikTok videos have been watched more than 500K times. I am not a full-time content creator, but...

The Hidden Formula Behind Viral Videos

Dilanur Pekgil

Have you had any videos go viral? I actually have. Three of my TikTok videos have been watched more than 500K times. I am not a full-time content creator, but...