Blogs / Case Studies

Stop Guessing, Start Knowing:  The Real Value of Marketing Research

Stop Guessing, Start Knowing: The Real Value o...

Dilanur Pekgil

Building a marketing strategy based on guesses is like gambling. Doing something “because your boss said so” might sound loyal but in reality, it’s a fast way to fail. Marketing...

Stop Guessing, Start Knowing: The Real Value o...

Dilanur Pekgil

Building a marketing strategy based on guesses is like gambling. Doing something “because your boss said so” might sound loyal but in reality, it’s a fast way to fail. Marketing...

Art Of Personalization

Art Of Personalization

Dilanur Pekgil

Imagine receiving messages from two competing brands at the same time. The first one says: “Our new season collection is here! Start shopping now.” The other one says: “Dila, the...

Art Of Personalization

Dilanur Pekgil

Imagine receiving messages from two competing brands at the same time. The first one says: “Our new season collection is here! Start shopping now.” The other one says: “Dila, the...

When Furniture Meets Makeup: Why NYX x TOV Proves Opposites Attract

When Furniture Meets Makeup: Why NYX x TOV Prov...

Dilanur Pekgil

At first glance, a furniture brand and a beauty label might seem to have nothing in common. But that’s exactly what makes NYX and TOV Furniture such a powerful pairing....

When Furniture Meets Makeup: Why NYX x TOV Prov...

Dilanur Pekgil

At first glance, a furniture brand and a beauty label might seem to have nothing in common. But that’s exactly what makes NYX and TOV Furniture such a powerful pairing....

Turning Customers Into Lifelong Advocates

Turning Customers Into Lifelong Advocates

Dilanur Pekgil

In today’s world, making a single sale to a customer is relatively easy. The real challenge — and what truly matters — is ensuring that the same customer chooses your...

Turning Customers Into Lifelong Advocates

Dilanur Pekgil

In today’s world, making a single sale to a customer is relatively easy. The real challenge — and what truly matters — is ensuring that the same customer chooses your...

From Blank Canvas to Digital Identity: Lessons Learned While Building My Website

From Blank Canvas to Digital Identity: Lessons ...

Dilanur Pekgil

When I first started creating my website, I thought it would be as simple as choosing some content, adding pictures, showing expertise on a specific topic, and voilà—it would all...

From Blank Canvas to Digital Identity: Lessons ...

Dilanur Pekgil

When I first started creating my website, I thought it would be as simple as choosing some content, adding pictures, showing expertise on a specific topic, and voilà—it would all...

How Gamification Builds Meaningful Relationships

How Gamification Builds Meaningful Relationships

Dilanur Pekgil

How Gamification Builds Meaningful Customer Relationships How can brands encourage customers not only to purchase once, but to return again and again? In today’s competitive, technology-driven marketplace, this challenge is...

How Gamification Builds Meaningful Relationships

Dilanur Pekgil

How Gamification Builds Meaningful Customer Relationships How can brands encourage customers not only to purchase once, but to return again and again? In today’s competitive, technology-driven marketplace, this challenge is...