Blog Posts
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If They Liked Your Product, Why Didn’t They Com...
The brand may repeat its messages all day long; however, if the customer does not come back, it is not because of the message, but the experience. I believe that...
If They Liked Your Product, Why Didn’t They Com...
The brand may repeat its messages all day long; however, if the customer does not come back, it is not because of the message, but the experience. I believe that...
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Doesn't Matter What You Say
If marketing is just a theory, why do we still face unsuccessful marketing campaigns every year? If 1+1=2, why do marketers still have some barriers to give the right message?Unfortunately,...
Doesn't Matter What You Say
If marketing is just a theory, why do we still face unsuccessful marketing campaigns every year? If 1+1=2, why do marketers still have some barriers to give the right message?Unfortunately,...
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Have You Taken Emotions Into Account In This Eq...
If we look at it from a theoretical perspective, we might say there is one funnel for the buying decision process which includes steps from need recognition to post-purchase evaluation....
Have You Taken Emotions Into Account In This Eq...
If we look at it from a theoretical perspective, we might say there is one funnel for the buying decision process which includes steps from need recognition to post-purchase evaluation....
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Beyond the Numbers: What Focus Groups Can Teach...
Every brand has a story. Understanding not only what brands sell but also why people buy supports and strengthens that story. Data plays a powerful role in this process. It...
Beyond the Numbers: What Focus Groups Can Teach...
Every brand has a story. Understanding not only what brands sell but also why people buy supports and strengthens that story. Data plays a powerful role in this process. It...
