Hello, I’m Dilanur Pekgil - a marketing professional and entrepreneur passionate about making marketing concepts easy to understand and practical to apply. I graduated from Marmara University with a degree in Business Administration in Istanbul, Turkiye, where I developed a strong foundation in marketing strategy, customer engagement, and brand management.

After moving to the U.S., I combined my academic background with hands-on entrepreneurial experience by organizing creative workshops and building marketing campaigns that connected directly with people. These experiences taught me the importance of customer loyalty, brand awareness, and marketing strategies. Currently, I’m pursuing my Master’s Degree in Marketing at Florida International University to deepen my marketing knowledge.

Through Case Wise Marketing, my goal is to bridge the gap between theory and practice. Each case study I publish highlights real companies, real strategies, and real results — so that readers can take away actionable insights for their own academic, professional, or entrepreneurial journeys.

This website isn’t just about marketing; it’s about learning how to think strategically, stay innovative, and create meaningful connections with audiences. I’m glad you are here!