Blogs / Case Studies

Beyond the Numbers: What Focus Groups Can Teach Your Brand About Consumers

Beyond the Numbers: What Focus Groups Can Teach...

Dilanur Pekgil

Every brand has a story. Understanding not only what brands sell but also why people buy supports and strengthens that story. Data plays a powerful role in this process. It...

Beyond the Numbers: What Focus Groups Can Teach...

Dilanur Pekgil

Every brand has a story. Understanding not only what brands sell but also why people buy supports and strengthens that story. Data plays a powerful role in this process. It...

How Smart Web Design Drives Conversion

How Smart Web Design Drives Conversion

Dilanur Pekgil

Since you are able to read this post, it means that the buttons and links have done their job correctly. But what if, when you clicked the “Website Design” post,...

How Smart Web Design Drives Conversion

Dilanur Pekgil

Since you are able to read this post, it means that the buttons and links have done their job correctly. But what if, when you clicked the “Website Design” post,...

Stop Guessing, Start Knowing:  The Real Value of Marketing Research

Stop Guessing, Start Knowing: The Real Value o...

Dilanur Pekgil

Building a marketing strategy based on guesses is like gambling. Doing something “because your boss said so” might sound loyal but in reality, it’s a fast way to fail. Marketing...

Stop Guessing, Start Knowing: The Real Value o...

Dilanur Pekgil

Building a marketing strategy based on guesses is like gambling. Doing something “because your boss said so” might sound loyal but in reality, it’s a fast way to fail. Marketing...

Art Of Personalization

Art Of Personalization

Dilanur Pekgil

Imagine receiving messages from two competing brands at the same time. The first one says: “Our new season collection is here! Start shopping now.” The other one says: “Dila, the...

Art Of Personalization

Dilanur Pekgil

Imagine receiving messages from two competing brands at the same time. The first one says: “Our new season collection is here! Start shopping now.” The other one says: “Dila, the...

When Furniture Meets Makeup: Why NYX x TOV Proves Opposites Attract

When Furniture Meets Makeup: Why NYX x TOV Prov...

Dilanur Pekgil

At first glance, a furniture brand and a beauty label might seem to have nothing in common. But that’s exactly what makes NYX and TOV Furniture such a powerful pairing....

When Furniture Meets Makeup: Why NYX x TOV Prov...

Dilanur Pekgil

At first glance, a furniture brand and a beauty label might seem to have nothing in common. But that’s exactly what makes NYX and TOV Furniture such a powerful pairing....

Turning Customers Into Lifelong Advocates

Turning Customers Into Lifelong Advocates

Dilanur Pekgil

In today’s world, making a single sale to a customer is relatively easy. The real challenge — and what truly matters — is ensuring that the same customer chooses your...

Turning Customers Into Lifelong Advocates

Dilanur Pekgil

In today’s world, making a single sale to a customer is relatively easy. The real challenge — and what truly matters — is ensuring that the same customer chooses your...