Why You’re Reading This Post: A Journey Through SEO Tactics

If you are reading this post right now, it means SEO has done its job. You searched, you clicked, and here you are—proof that SEO works! And that’s exactly what I’ll show you in this post.

SEO (Search Engine Optimization) is the process of optimizing your digital identity to achieve higher rankings on search engine platforms such as Google, Yahoo, and Bing. In short, SEO makes these processes easier and smoother for users. According to Statista, Google processes over 8.5 billion searches every day. But without SEO, how could you build brand awareness or reach your target audience?

Today, I am going to show you how you can use SEO and what real-world SEO applications look like for marketers. Several powerful tools can help increase SEO rankings.

1. Keywords

One of the most essential parts of SEO is keyword optimization. Keywords are the exact words or phrases that people type into search engines when looking for information. If a marketer understands which keywords their audience is using, they can shape their content to match those searches.

Effective keyword usage is not about repeating the same word too many times. Instead, it is about placing relevant keywords naturally into the title, headings, and body text. This way, the content remains engaging for the reader while also signaling to search engines what the page is about. 

Tools like SEMrush can help marketers:

• analyze keywords,
• identify trends,
• and boost optimization efforts.

An illustration of key SEO elements—keywords, meta descriptions, backlinks, content, and rankings—all working together to improve visibility and organic traffic.

2. Meta Descriptions and Titles

A title is the first thing both a search engine and a user notice, while the meta description provides a short summary of what the content is about. Together, they determine whether someone will actually click on the link or scroll past it.

For example, a description for this post might read: “Learn how SEO works in practice with real examples of keywords, titles, and content strategies.”

A good meta description should:

• be concise (around 150–160 characters),
• include relevant keywords,
• and give the reader a reason to click.

3. Internal Linking

Another SEO technique that marketers should pay attention to is internal linking. Internal links are the hyperlinks that connect one page of a website to another within the same domain. This strategy not only helps readers discover more relevant content but also signals to search engines that your website is well-structured and authoritative.

When used strategically, internal linking can:

• improve user experience,
• lower bounce rates,
• and strengthen overall SEO rankings.

4. Content

Beyond keywords, descriptions, titles, and headings, content itself is the most powerful element of SEO. It is not only about what you say but also how you say it.

For example, imagine you want to sell an online consultancy service. You could write:

• “XYZ Consultancy helps you build brand awareness.”

Or instead:

• “When I started working with XYZ Consultancy, I reached 15 potential customers and converted 10 of them.”

“SEO is not just about rankings—it’s about connecting the right content with the right audience at the right time.”

Later’s organic traffic growth over time, showing a sharp increase to nearly 4 million monthly visits by 2023–2024

Case Study: Later – How SEO Drove Massive Growth

The scheduling platform Later is a great example of how the right SEO strategy can transform a brand’s online presence. In just one year, their monthly organic traffic jumped from 1.2 million to over 3 million.

So, what did they do right? First, they built a large glossary of social media terms, which became a huge traffic driver on its own. They also created highly practical content such as Instagram caption ideas, designed to answer the exact questions their audience was typing into Google. In addition, they applied structured data (schema markup) to stand out in search results, and they steadily grew their authority through quality backlinks from trusted websites.

The key lesson from Later’s success is that SEO is not about one single tactic—it’s about combining relevant, valuable content with technical improvements. This holistic approach allowed them to scale their visibility and strengthen their brand reputation organically.

The key takeaway is simple: SEO works when it is consistent, strategic, and user-focused. If you want your audience to find you, invest in creating meaningful content supported by smart SEO practices—and let the search engines do the rest.

Dilanur Pekgil